What is User Experience (UX)? “The User Experience (UX) is how a user interacts with and experiences a product, system or service. It includes a person's perceptions of utility, ease of use and efficiency.” - Wikipedia In the simplest terms, UX Design (UXD) is about making the user’s experience with the product the best it can be. It aims to attract people to a site they are interested in; then, once they are there, to make their journey from the homepage to purchasing the product ( careerfoundry ). Developing a user experience to the level of customer satisfaction is not a single person or team’s responsibility, instead it is a company’s vision ( UX Planet ). Why is User Experience Important? “Design is not just what it looks like and feels like. Design is how it works.”- Steve Job UXD has a central focus on the user: creating and delivering value and satisfying wants and needs ( Maze ). Improving user experience is important to most companies, desig
Apa itu Product-Market Fit? “Product-market fit means being in a good market with a product that can satisfy that market.” -Marc Andreesen Product-plan mendefinisikan product-market fit sebagai konsep dan skenario dimana para pelanggan sebuah perusahaan mau membeli, menggunakan dan menyebarkan informasi tentang suatu produk. Proposisi nilai pelanggan atau product-market fit (PM fit) dirumuskan agar produk yang ditawarkan oleh startup sesuai dengan target pelanggan yang dituju atau produk dapat dibeli oleh konsumen. Pada umumnya startup gagal bukan karena mereka tidak memiliki produk untuk dijual, melainkan karena tidak banyak pelanggan yang mau membeli produk yang ditawarkan. Cara Mengukur Product-Market Fit Dikutip dari Glints ada beberapa cara untuk mengukur Product-Market Fit , diantaranya: Net Promoter Score (NPS) Net Promoter Score (NPS) merupakan skor yang hasilnya mencerminkan loyalitas konsumen. Untuk mendapatkan angka NPS diperlukan survei langsung ke pelanggan melal