What is User Experience (UX)? “The User Experience (UX) is how a user interacts with and experiences a product, system or service. It includes a person's perceptions of utility, ease of use and efficiency.” - Wikipedia In the simplest terms, UX Design (UXD) is about making the user’s experience with the product the best it can be. It aims to attract people to a site they are interested in; then, once they are there, to make their journey from the homepage to purchasing the product ( careerfoundry ). Developing a user experience to the level of customer satisfaction is not a single person or team’s responsibility, instead it is a company’s vision ( UX Planet ). Why is User Experience Important? “Design is not just what it looks like and feels like. Design is how it works.”- Steve Job UXD has a central focus on the user: creating and delivering value and satisfying wants and needs ( Maze ). Improving user experience is important to most companies, desig
By Yulia Oktaviani